Top 10 Medical Marketing Tips for 2012
Top 10 Strategies for Successful Anti Aging Marketing in 2012
Health care reform and the economy have changed both the provider and the patient side of health care. Beyond the advances in technology, clinical expertise and quality many individuals bring their consumerism to their health care purchases. Today’s economy means more patients than ever are paying for health care coverage out of their own pockets or managing high-deductible plans. In 2012, how physician groups address their “consumer-patients” has the potential to impact revenue and patient retention or acquisition.
What follows are the Top 10 strategies to reach this new demographic.
1. Engage the entire staff in your marketing efforts.
Start with a mutual understanding that every encounter with a consumer-patient can mean the difference between gaining revenue and a long-term patient or losing both. The customer-patient expects to be treated as a valued customer at every step of their experience, from checking in to seeing the doctor, paying their bill or calling with questions. Your patients will pay it forward as promoters of your practice by sharing their positive experiences.
