Is Open Sky the key to profit online?
This blog is written by a member of our expert blogging community and expresses that expert’s views alone.
Start-up OpenSky may have cracked code for Web publishers and small e-tailers, delivering profits to both while helping consumers with a pain-free shopping experience.
A fundamental truth of the Web is that it is easy to publish but hard to monetize. Literally millions of publishers post content on a daily basis yet few reap enough cash to justify the investment in time and energy. Even highly popular bloggers with hundreds of thousands of loyal readers struggle to make the math work. Small manufacturers that set up their own online stores have little hope of drawing large enough audiences to make ends meet. And consumers for the most part struggle to know what to buy and from whom – especially when it comes to specialty goods.
OpenSkyEnter OpenSky, which bounded out of beta last week vowing to change all this. I was aware of OpenSky through evangelist Ted Rubin but didn’t really get the concept until I sat down with the principals and one of their early beta testers for a couple of hours at their opening soiree. I now get it. And while OpenSky benefits publishers, their readers, and small-scale manufacturers with a robust Web platform, I think the idea boils down to this: OpenSky is a scalable micro-commerce utility that enables publishers of all sizes to actually make money on the Web.
That said, the best way to understand OpenSky is to look at it from the perspective of each of the constituents; publishers, manufacturers, and consumers. In the process, you should come to understand why I think OpenSky is indeed a game changer, and will bring profits to publishers, markets to manufacturers and peace of mind to consumers faster than you can say, ka-ching.
I found this interesting article BY FC Expert Blogger Drew Neisser at Fast Company Magazine about how small businesses and bloggers can create more value for there subscribers and earn some additional revenue. To read the rest of article click here
