Earlier this month, Google began experimenting with some new local search results formats, according to a post by Linda Buquet on Mike Blumenthal’s Understanding Google Maps & Local Search blog. The new layout essentially replaces some regular keyword search listings with what were 7-pack listings, and moves the map to the right side of the page. The design appears to be good for consumers but devastating for the SEO of online business directories as well as for some small-to-medium businesses.
The new design might best be described as more of a business directory listings page than a keyword search results page. This new layout appears only for Google’s regular/main keyword search, when locally-oriented keywords are used, such as “dentist chicago,” and presumably doesn’t affect the layout of results in Google Maps itself. Previously, such searches resulted in regular “organic” listings of pages which the Google algorithm deemed relevant for the search query, along with a 7-pack of local listings from Google Maps embedded somewhere within the listings under Universal Search. In the new experimental layout what were 7-pack listings are now distributed within the main listing area of the page, with “A,” “B,” “C”… enumerated marker icons matched up to their locations within the small map image. The map is moved from the middle-left to the right hand column, above the sponsored listings, and its position stays within the visible area of the browser when the page is scrolled.
Others have been seeing the new layout, too, and we’ve been comparing notes. The new layout is better understood when seen, rather than described:
Earlier this month, Google began experimenting with some new local search results formats, according to a post by Linda Buquet on Mike Blumenthal’s Understanding Google Maps & Local Search blog. The new layout essentially replaces some regular keyword search listings with what were 7-pack listings, and moves the map to the right side of the page. The design appears to be good for consumers but devastating for the SEO of online business directories as well as for some small-to-medium businesses.
The new design might best be described as more of a business directory listings page than a keyword search results page. This new layout appears only for Google’s regular/main keyword search, when locally-oriented keywords are used, such as “dentist chicago,” and presumably doesn’t affect the layout of results in Google Maps itself. Previously, such searches resulted in regular “organic” listings of pages which the Google algorithm deemed relevant for the search query, along with a 7-pack of local listings from Google Maps embedded somewhere within the listings under Universal Search. In the new experimental layout what were 7-pack listings are now distributed within the main listing area of the page, with “A,” “B,” “C”… enumerated marker icons matched up to their locations within the small map image. The map is moved from the middle-left to the right hand column, above the sponsored listings, and its position stays within the visible area of the browser when the page is scrolled.
Others have been seeing the new layout, too, and we’ve been comparing notes. The new layout is better understood when seen, rather than described:

Mike Blumenthal quotes a Google spokesperson as confirming the layout test: “It is an experiment — we’re continually trying out new tweaks to a portion of our users.” But, the alternate design is considerably more than a “tweak”—it’s a major evolutionary change.
Google – New Local SERP Layout
Mike Blumenthal quotes a Google spokesperson as confirming the layout test: “It is an experiment — we’re continually trying out new tweaks to a portion of our users.” But, the alternate design is considerably more than a “tweak”—it’s a major evolutionary change.
This is a great article for small business owners and SEO marketers that want to stay a head of the curve and stay on page 1 of the google places local search.
For the rest of Chris Silver Smith’s excellent article click here